Briefing
We gather all necessary details, establishing a shared vision and approach for the project
Creative Development
We craft multiple creative concepts, each varying in style, scale, and budget
Scriptwriting
We develop a script based on the chosen concept that will guide the commercial's narrative
Illustrations and Assets
We develop detailed images of characters, scenes, and objects for animation
2D Animation
3D Animation
We create animations in a two-dimensional space, utilizing only length and width
We create animations in a three-dimensional space, utilizing width, height, and depth
Modeling and Texturing
We craft 3D models for characters, objects, and environments, adding textures for visual detail
Animatics
We assemble frames into a basic animation to outline the action and rhythm
Animation and Lighting
We animate models by altering their position, orientation, and scale throughout the scene, and strategically position lighting to achieve the intended atmosphere
Final Assembly
Once finalized, we proceed with the complete animation
Final Assembly
We combine all elements, enhance them with effects, and finalize color and sound adjustments
Video Presentation